Other customers have a focus on network DVR.
Chatter flowed on the #cableawards hashtag on Twitter.
On-demand is a great platform for advertisers, but different operators have different practices when it comes to items such as what targeting to expose, what reporting is available, and what content ads can be run against.
Everyone knows the industry is moving toward a time-shifted world and everyone is concerned about the DVR, Troiano said.That means there might just be enough there there to accelerate the development of addressability over cable, along with some other nifty advanced advertising platforms.Beyond anticipating the convergence of linear TV and digital video ad dollars, theres still tremendous fragmentation between the worlds of the television operator and programmer, the video ad server and content management platform and the third-party video ad network or exchange.Comcasts acquisition, thursday of video ad serving platform FreeWheel generated numerous questions, the most common being: What does this mean for the future of Pay TV and digital video ecosystem?Patchwork geography, its exactly that sort of big-time scale that has advertisers interested and DirecTV and Dish Network ahead in the addressable ad game.To a big extent, thats already happened.Some background: Dish Network and DirecTV are using the 2 or 3 minutes of advertising time they get each hour from national cable networks to make the addressable magic happen.gunning For That TV Dollar, the different infrastructure used by IP-based video versus traditional cable systems presents challenges as the two worlds collide, said Jim Nail, principal analyst at Forrester Research.So there are already the makings of a combined advertising platform regardless of whether the two merge.
This merger provides the opportunity for these operating practices to be standardized, Troiano says.
(Dish Network has 14 les 3 metis restaurant million video customers; DirecTV has 20 million.).
On Thursday, March 13 CableFAX celebrated the Digital and Tech Awards winners and honorable mentions.
I think everyone is realizing we need to move forward.
And importantly for national advertisers, it would bring the key media markets of Los Angeles and New York City, where TWC operates now, into common ownership alignment.We want to make it where if you start with one platform, you can consolidate into others.An advanced television advertising capability long pursued by the cable industry is starting to get some attention and some traction.That makes it possible for advertisers to manage a cross-operator, unified buy, BlackArrow points out.Also, both Comcast and TWC have adopted the same platform to enable dynamic ad insertion of live/linear IP video streams.That means a national advertiser already can insert commercials into VOD program streams that appear in the homes of customers for both.Thats just slightly less than the share of the.S.
Video subscribers even after calculating for the discard of some non-aligned properties.